#SCBDExclusive: The LELO HEX™ – The World’s First Condom Innovation in 70 Years

scbdexclusive

 

It’s fierce friday, and do you know what I think is sexy? Being protected. 

Structurally different, LELO is making HEX™ available globally to 10,000 backers to receive LELO HEX in advance, before the company launches in individual markets from September onwards. The future of condoms is NOW! I joined in on the campaign and you can to by clicking here.

And you can watch the product video here: https://youtu.be/JdaejFSKb0s

Charlie Sheen has joined forces with the world-leading pleasure brand LELO to unveil what experts describe as one of the most important innovations in sexual health for 70 years – LELO HEX™, the Condom Re-Engineered.

LELO-HEX_PR-Images_Charlie-Sheen

LELO HEX™ launched globally Monday on LELO.com at 12am EST, commencing a two-month ‘HEX Appeal’ project that aims to ‘revolutionize the world of condoms for good’. For this period, up to 10,000 backers are able to order LELO HEX™ before anyone else, with Charlie Sheen endorsing the project as the first major innovation in condoms for 70 years. Having attended an exclusive launch event for HEX™ in NYC on June 13th, Charlie Sheen will now travel to London to attend the UK event on June 16th.

LELO-HEX_PR-Images_Product_Sachet

 

In an exclusive interview for LELO, Charlie Sheen speaks candidly for the first time on condoms, why he feels condom usage continues to decline, and why LELO HEX™ can revolutionize safe sex for good. The footage shows:

 

  • Charlie Sheen’s personal views on condoms and the healing that came from the huge surge in STI-awareness after he announced his HIV-condition in November 2015.
  • His personal process of change since announcing his condition, and the role he can play in supporting LELO HEX.
  • His surprise at the lack of innovation in the condom industry, and personal opinions on how HEX™ can help remove the stigma that surrounds condoms today.

Of the launch, Charlie Sheen said, “Announcing my HIV condition gave me a new sense of purpose in speaking actively on sexual health. That’s why LELO HEX™ is such an important project for me. Not only is it a revolutionary product that is ready to go – it’s something radically different that can help curb the rise of STIs and reduce the stigma on condom usage. If you want to change how people see condoms – a great place to start is by changing the condom itself!

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